When most travelers dream of South America, their minds often conjure images of Machu Picchu’s majestic ruins, the rhythmic samba of Rio de Janeiro’s Copacabana, or the sprawling Amazon rainforest. While these iconic destinations are world-famous for a reason, they represent only a fraction of the continent’s immense offering. The true soul of South America often lies hidden in plain sight, waiting in the cobblestone alleys of colonial towns, the vibrant markets of highland hubs, and the serene landscapes far from the tourist crowds. This article is your guide to these hidden gems. We will journey beyond the well-trodden path to explore ten incredibly underrated South America cities that promise authentic culture, breathtaking beauty, and unforgettable experiences without the crowds.
1. Trujillo, Peru: The Northern Cultural Capital
Often overshadowed by its southern counterparts, Trujillo is a sun-drenched city on Peru’s northern coast that is a treasure trove of history. It serves as the gateway to the largest pre-Columbian city in the Americas, the awe-inspiring adobe ruins of Chan Chan, a UNESCO World Heritage Site. But the history doesn’t stop there. Just a short drive away are the towering Temple of the Sun and Moon, built by the Moche civilization.
The city itself is a delight, with its brightly painted colonial buildings centered around the picturesque Plaza de Armas. For a change of pace, head to the nearby beach town of Huanchaco, where local fishermen still ride the waves on their traditional caballitos de totora (reed boats). Trujillo offers a profound archaeological journey and a relaxing coastal vibe, making it one of the most compelling underrated South America cities.
2. Sucre, Bolivia: The White City
As the constitutional capital of Bolivia, Sucre is a city of refined elegance and immense historical importance. Its impeccably preserved colonial core, a UNESCO World Heritage Site, is a symphony of whitewashed buildings and terracotta roofs, earning it the nickname “La Ciudad Blanca” (The White City). Wandering its peaceful, narrow streets feels like stepping back in time.
Beyond its aesthetic charm, Sucre is a hub for learning about Bolivia’s struggle for independence and is home to fascinating sites like the Parque Cretácico, which features a wall of authentic dinosaur footprints. Its tranquil atmosphere, combined with its rich history and comfortable climate, makes Sucre a serene and captivating alternative to the hustle of La Paz.
3. Belém, Brazil: The Amazon’s Grand Entrance
While Manaus gets much of the attention for its deep-Amazon adventures, Belém is the cultural and historical gateway to the mighty river. Situated at the mouth of the Amazon Delta, this bustling port city pulsates with a unique energy shaped by indigenous, Portuguese, and Afro-Brazilian influences.
The crown jewel of Belém is the massive Ver-o-Peso market, a sensory overload of aromas, colors, and sounds where you can find everything from exotic fruits and medicinal herbs to fresh Amazonian fish. The city is also the perfect launchpad for excursions to Marajó Island, known for its water buffalo ranches and ancient Marajoara pottery. For a taste of the Amazon’s culture and cuisine without venturing deep into the jungle, Belém is an unrivaled and deeply underrated South America city.
4. Salta, Argentina: The Soul of the Northwest
Nestled in the Lerma Valley at the foothills of the Andes, Salta “La Linda” (The Beautiful) lives up to its name. It is the heart of Argentine folk culture, renowned for its stunning neoclassical architecture, vibrant peñas (folk music clubs), and world-class wine production, particularly the crisp Torrontés white wine.
The city’s main square, Plaza 9 de Julio, is a perfect place to soak in the local atmosphere. From Salta, you can embark on one of the world’s great train journeys, the Tren a las Nubes (Train to the Clouds), or explore the breathtakingly colorful rock formations of the nearby Quebrada de Humahuaca. Salta offers a perfect blend of urban charm and access to some of Argentina’s most dramatic landscapes.
5. Barichara, Colombia: A Step Back in Time
Dubbed the “prettiest town in Colombia,” Barichara is a perfectly preserved colonial dream. Its quiet, cobblestone streets, whitewashed buildings with green shutters, and rustic churches create an atmosphere of timeless peace. The entire town is a designated national monument, and its charm lies in its slow pace and artisanal culture.
Visit the local paper workshop, watch artisans carve stone, or simply enjoy the stunning views of the Suárez Canyon. For the adventurous, a scenic two-hour hike along the ancient Camino Real leads to the nearby village of Guane. Barichara is the antithesis of a bustling city break, offering a tranquil retreat into Colombia’s picturesque past.
6. Huancayo, Peru: The Heart of the Andes
Located in the central highlands, Huancayo is a city that few foreign tourists visit, offering an unfiltered look at contemporary Andean life. It is a bustling commercial hub surrounded by stunning natural beauty and traditional villages known for their unique crafts.
Take a day trip to see the surreal, earth-pillar formations of Torre Torre, visit the serene Laguna de Paca, or explore the artisan villages of Cochas, famous for their intricately carved gourds (mates burilados). The journey to Huancayo itself on the Ferrocarril Central Andino, one of the highest railways in the world, is a spectacular adventure. It is a destination for travelers seeking genuine cultural immersion.
7. Mompox, Colombia: A Town of Magical Realism
Isolated on an island in the Magdalena River, Mompox (or Mompós) feels frozen in the 16th century. Its profound silence, broken only by the tolling of church bells, and its magnificent, decaying colonial architecture inspired Gabriel García Márquez’s novels and earned it a UNESCO World Heritage listing.
There are no big attractions here; the experience is the town itself. Spend your days wandering the riverfront, visiting its historic churches and silver filigree workshops, and rocking in a chair on a hostel porch, soaking in the magical realism that defines this unique place. Its remoteness has preserved its authenticity, making it one of the continent’s most atmospheric underrated South America cities.
8. Asunción, Paraguay: The Quiet Capital
One of South America’s oldest and least-visited capitals, Asunción offers a glimpse into a slower, more traditional way of life. This is not a city of flashy landmarks, but rather one of subtle charms—grand but faded buildings, lively markets, and a burgeoning cultural scene.
Explore the Presidential Palace and the National Pantheon of Heroes, stroll through the botanical gardens, and experience the city’s surprisingly vibrant nightlife. Asunción’s authenticity is its greatest asset; it feels entirely untouched by mass tourism, offering a raw and rewarding experience for the curious traveler.
9. Samaipata, Bolivia: Where History Meets Nature
Nestled in the humid foothills of the Andes, the small town of Samaipata is a haven for nature lovers and history buffs alike. Its main draw is El Fuerte, a pre-Inca archaeological site featuring a gigantic rock carved with mysterious channels, figures, and niches—a UNESCO World Heritage Site whose purpose remains debated.
Beyond the ruins, Samaipata is the primary gateway to the immense biodiversity of Amboró National Park, perfect for hiking, birdwatching, and swimming in waterfalls. The town itself has a relaxed, almost bohemian atmosphere, attracting a mix of locals and expats with its pleasant climate and excellent restaurants.
10. Lima, Peru: The Misunderstood Metropolis
While Peru’s capital is hardly a hidden city, it is profoundly underrated as a destination in its own right. Most travelers begrudgingly spend a night here en route to Cusco, missing out on what is one of the world’s great culinary and cultural capitals.
Lima is a city of vibrant districts. Miraflores offers beautiful coastal parks and modern energy, while Barranco, the bohemian heart of the city, is filled with colorful mansions, art galleries, and some of the country’s best cocktail bars. The undeniable highlight is the food. From world-ranked fine-dining establishments to humble cevicherías, Lima’s gastronomic scene is a compelling reason to visit all on its own. To skip Lima is to miss the dynamic pulse of modern Peru.
Conclusion: Your Journey Awaits
The underrated South America cities listed above are more than just alternatives; they are destinations that offer depth, authenticity, and a profound connection to the continent’s diverse soul. Choosing to explore these hidden gems supports sustainable tourism, distributes economic benefits to local communities, and provides you with a unique story far from the crowds. So, on your next South American adventure, dare to look beyond the iconic postcard images. Venture into the heart of these underrated cities and discover the true, unforgettable spirit of this magnificent continent.